The law offers a relatively wide array of different legal tools depending on the IP asset at stake. Each IP asset has its very own specific rules and rationale, and most importantly, the way an IP right is acquired and maintained may vary. Think, for example, about the dramatic difference between registered and unregistered IP rights (e.g. patents vs. trade secrets or copyright against design rights). Hence, the main challenge businesses face with respect to IP assets is to be able to effectively identify the value they have in house and how to protect it. Most often, companies do not have a clear picture of their assets, which may lead to overvaluation of unworthy assets or conversely of underestimation of valuable assets. Of course, this changes a lot from business to business, depending on the specific object of the business activity. Other challenges are linked to the protection of IP assets in the online world. The relevant issues materialise in that online businesses are often times faced with a fine dust of micro-violations, which are difficult to prosecute, particularly due to the anonymity prevailing online. Hence, the need to device cost-effective strategies to tackle online violations, also through the aid of ad hoc software.